If you’re a manufacturing employee with considerable experience, it’s important that you let recruiters know exactly what you bring to the table and how you can be an asset to their company. One of the best ways to showcase your skills is through personal branding, which is defined as “the process of developing a “mark” that is created around your personal name or your career. You use this “mark” to express and communicate your skills, personality and values.” Let’s now discuss the significance of having experience and a proven track record of success and how to highlight this in your job search.

Strengthen Your Cause

Being able to tangibly prove your experience in manufacturing and highlight your specific skill set is an extremely effective way to establish credibility and sell yourself to employers. In turn, you can improve your reputation, and recruiters should feel more comfortable scheduling you for an interview. On top of this, lacking any type of presence to the point that recruiters can’t find you online is often a red flag and may raise some concerns on their end. On that note, here are some of the most effective personal branding strategies you can use.

Be Active on Social Media

One of the most common ways that recruiters gain information on job candidates is by checking out their social media profiles. LinkedIn and Facebook in particular are popular when it comes to deciding whether candidates would be a good fit for a company. Accordingly, it’s wise to beef up your social media profiles so they highlight your experience as a manufacturing employee and have a professional feel.

Create a Portfolio, Website or Blog

A portfolio, website or blog are all great for showcasing your skills and allow you to prove your expertise. Fortunately, all three of these resources are fairly easy to create, and many can be done for free. Check out this guide for the top five free portfolio sites. As for creating a website or blog, you may want to consider using WordPress, Blogger, Weebly, Typepad or Tumblr.


Finally, you can often build momentum for your personal brand by putting effort into networking and making key connections within the manufacturing industry. Some examples include adding key contacts on LinkedIn, reaching out to other professionals on social media, leaving thought provoking comments on relevant blogs or websites, and so on.

When you’re highly skilled and have what employers are looking for, you should do everything within your power to let them know about it. By using the right personal branding techniques, you can prove your worth and increase your odds of finding a great job.
If you’re looking for more guidance on how to thrive as a manufacturing employee, please check out our blog or reach out to our experienced staffing professionals today.


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